UTM Parameter Builder

Create trackable campaign URLs with custom UTM parameters for accurate marketing analytics

Campaign Details

Generated UTM URL
Your generated URL will appear here...

💡 Quick Tips

  • Use lowercase for consistency
  • Use underscores instead of spaces
  • Be descriptive but concise
  • Keep naming conventions consistent

How UTM Parameters Work

Understanding campaign tracking

utm_source

Identifies the source of your traffic (e.g., google, facebook, newsletter)

utm_medium

Identifies the marketing medium (e.g., cpc, email, social, banner)

utm_campaign

Identifies the specific campaign name (e.g., summer_sale, product_launch)

utm_term

Identifies paid search keywords (optional, mainly for Google Ads)

utm_content

Differentiates similar content or links in the same campaign (A/B testing)

Analytics

Track all these parameters in Google Analytics, Facebook Ads Manager, and other platforms